Brand Voice and Messaging 📱
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About this service
Summary
FAQs
Is this suitable for both personal and business brands?
Yes. The process works for both founders and companies who are building a strong messaging foundation.
Do I need this before a website or funnel project?
It's helpful to have, yes. Clear messaging ensures your copywriting aligns with your brand and goals.
Can you match the tone of another brand I like?
I won't copy anything, but references can help shape direction. I'll adapt the style to suit your brand.
Will this help with social media content?
Yes. Messaging pillars and tone guidelines make it easier to create consistent posts.
Can you rewrite my website or sales copy using the new brand voice?
Yes. Website and funnel copywriting are separate services you can add on after this.
What if I already have a brand voice, but it feels off?
Share what you have. I can refine, simplify, or rebuild it based on where you want your brand to go.
What's included
Discovery And Concept
You'll fill out a short questionnaire, and we'll talk through your goals, audience and challenges. This step provides a clear direction and ensures the messaging reflects what your brand actually needs!
Value Proposition And Positioning
You'll get expertly written statements that explain what you offer, who you help, and why it matters. This service includes your brand's mission, vision, values and purpose written in language people understand. These become the foundation for your website, sales pages and internal communication!
Messaging Pillars
Three to five core themes that structure your ideas and keep your language consistent and recognisable. These pillars make it easier to communicate clearly across all channels.
Brand Narrative
A set of core stories that define your brand identity, such as your founder story, brand purpose and the deeper "why" behind your work. You can use these stories for social content, pitches, presentations or long-form writing.
Voice And Tone Guidelines
A clear outline of how your brand should sound, including tone preferences, word choices to avoid, and examples of your voice in action. This guide removes guesswork and supports consistent communication across every touchpoint.
Audience Personas
Straightforward profiles that show who you’re speaking to, what they care about and the messages that land best with them. These insights help you make a lasting impact on your audience.
Brand Voice Guide
This service combines tone scales, taglines, key phrases, message templates, and real examples of your voice into a streamlined visual guide. You can apply this guide easily to emails, webpages, blogs, and captions. Your brand voice will be ready to use right away!
Example projects
Skills and tools
Industries