Creative Brief: A document outlining the project’s approach, objectives, target audience, and tone of voice. Content Map: An organized structure of sections or pieces needed (e.g., website pages or blog posts). Delivery Schedule: A detailed timeline for the different phases of the project.

Web Copy: Texts for the homepage, About Us, product/services, contact, etc. SEO optimization (keywords, meta descriptions, headings, etc.). Landing Pages: Copy for pages designed specifically to generate conversions. Ads: Copy for Google Ads campaigns, social media, or banner ads. Persuasive calls-to-action (CTAs). Social Media: Creative posts. Stories and text for ads on platforms like Instagram, Facebook, or LinkedIn.

Articles or Blogs: Informative or opinion pieces optimized for SEO. Scripts: Scripts for videos, podcasts, or presentations. Style Guide: A guide defining the tone, style, and guidelines for writing.

Proofreading and Editing: Enhancements in clarity, grammar, and style of existing content. SEO Optimization: Adjustments in keywords, headings, and meta descriptions. Revisions: Typically includes 1 to 3 rounds of edits as per the agreement.

Files delivered in the client’s preferred format: Word, Google Docs, PDF, or direct integration into platforms like WordPress (extra cost). Summaries or Reports: A document explaining the approach, creative decisions, and expected impact of the copy.