What's included

• Visual Concept

  After a discovery phase, where you tell me about your brand, it's values and goals, I make a visual analysis and create a concept that, once approved by you, will accompany me throughout all the creative process that will lead to your Brand's Visual Identity.

• Color Palette

  Development of a color palette that reflects the brand personality and aesthetic.

• Typography

  Selection of font styles that enhance the brand messaging and visual identity.

• 2 Logo proposals

  After 2 weeks I will propose 2 logos following our initial Visual Concept. With your chosen proposal I would work on different visual assets that go with your logo.

• Visual Assets

  Creation of assets such as icons, patterns that reinforce brand identity.

• Brand Guidelines

  You will receive a .pdf file with all the Do's and Don'ts for your Visual Identity.