What's included

• Color Story

  A personalized set of colors to use for all branded content, marketing materials, and more. You will receive color codes for main, primary, accent, and complimentary colors.

• Brand Values

  Four main words accompanied by uniquely developed definitions that describe your brand and the beliefs you wish to uphold.

• Brand Story & Mission / Vision

  We will collaborate to create a brief written background and mission statement in order to clarify the brand's origin and future goals.

• Language / Verbiage

  A comprehensive list of words and the emotions they evoke to help shape the language your brand uses. This also helps develop the brand's tone of voice.

• Font Suite

  Specifically sourced fonts for the brand's main title, subtitle, body text, and call-to-action button text, if applicable.

• Textures / Patterns

  A mini-mood board used to depict unique textures, patterns, and potential classical elements primarily for social content and other mixed media.

• Illustration Mood Board

  Up to four suggested directions to work into the brand's overall creative feel; this will help inspire iconography, brand artwork, or even visual metaphors.

• "Vibe" Board

  A tailored and collaborative Pinterest board used to establish the overall mood of the brand and creative oversight for media and marketing content.

• Logo Design Direction/ Guidance

  An inspiration and style guide for the direction of your brand's word mark and symbol logos.

• Brand HQ / Dashboard - *Complimentary Add-On*

  A fully built-out home base hosted on Milanote.com to streamline collaborative work as the brand moves forward. All brand identity kit content will be effectively organized in order to function as a digital and shareable reference point for further brand development. *This feature has proven to be a favorite for clients who are in the early stages of their company development!