Brand Identity (Mini kit)

Nelka Caceres-Rivera

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About this service

Summary

Looking to establish your brand with a solid foundation but don't need a full-blown design package? This is perfect for small businesses and entrepreneurs who want to cover the basics of their branding needs.
Our collaborative process ensures that we work with you every step of the way to perfect your brand's look and feel. Don't let a lack of resources hold you back from establishing a strong brand presence. Let us help you build a solid foundation with our Mini Kit service.
Whats included:
• Client portal creation
• Discovery and inspiration stage
• Mood and inspiration board
• 20 Page visual identity visual guidelines
• Typography (3 font hierarchy)
• Color palette curation
• 3 Logo variations (Primary + Secondary + Sub-mark)
• Transfer designs from Illustrator to Canva

What's included

  • Mood + inspo board

    We'll dig into your brand's personality and use different moodboards to get inspired by how you see your brand.

  • Look + Feel

    Once we have a sense of the brand's desired look and feel, I'll present two proposals featuring distinct options for colors and typography.

  • Logo Design

    Once you've selected your preferred look and feel, I'll delve into creating a logo that brings everything together.

  • Brand Guidelines

    Once everything is finished, I'll put together a 15-20 page document that outlines how to use the logo, typography, and colors, serving as a guide for future designers.

Example projects

Brand Identity - Stephanie Schwab

Skills and tools

Brand Designer

Logo Designer

Visual Designer

Adobe Illustrator

Adobe Photoshop

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