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Process
The Double Diamond design process is a problem-solving framework commonly used in design thinking. It was developed by the Design Council, a UK-based organization. The process consists of four main phases, often represented by two diamond shapes, hence the name "Double Diamond." Here's an overview:
Discover: In the first diamond, the focus is on understanding and defining the design challenge. This involves research, gathering information, empathizing with users, and identifying the core issues. The goal is to explore the problem space broadly and generate insights.
Define: Following the first diamond, this phase involves synthesizing the information gathered during the discovery phase. It's about defining the problem or challenge more precisely, identifying opportunities, and framing the design problem. This phase narrows down the focus to guide the design process effectively.
Develop: Moving to the second diamond, the development phase is about generating ideas and solutions. It's a phase of divergent thinking where creativity is encouraged. Various concepts are explored and prototyped, and the goal is to come up with a range of potential solutions.
Deliver: The final diamond represents the delivery phase. Here, the focus shifts to convergent thinking. The best ideas from the development phase are refined, tested, and iterated upon. The goal is to develop a high-fidelity solution ready for implementation. This phase often involves collaboration with stakeholders and the actual delivery of the final product or service.