Let's kick off our visual identity journey by understanding the awesome folks who will connect with our brand. We want to grasp who these fantastic customers are, what they need, and how our product can make their lives even better.
Defining the puzzle
Now that we know our audience, it's time to pinpoint the puzzle we're here to solve. We're diving into the challenges our customers face and figuring out how our product can be the superhero solution.
Checking out the competition
Once we've identified our audience and puzzle, let's take a peek at what others in the game are up to. We're tuning into the pain points of our customers with an eye on what sets us apart. ๐
Note: Just a heads-up! We'll need some info from your end, and we're sending you a Briefing form via email. It's our guide for research and references. ๐๐
Define โ Let's Dive In! ๐
Explore and Learn ๐ต๏ธโโ๏ธ
Time to uncover exciting things! We'll dive into audience research and check out the latest trends, looking for cool opportunities. Plus, we'll evaluate where we stand in the marketโour strengths, weaknesses, opportunities, and threats.
Define Brand Goals ๐ฏ
Now that we know our audience, let's set some brand goals! Whether it's boosting our market presence or welcoming new fans, it's all on the table.
Bring the Brand to Life ๐๏ธ๐จ
Ready for a makeover? We're creating a brand-new logo, picking lively colors, fonts, and visuals that shout our brand's personality. It's all about making a connection with our awesome audience. Plus, we'll create guidelines to keep things looking spiffy everywhere.