Brand Design - Visual Identity

Blue Rivera (he/him)

Starting at

$

3,500

About this service

Summary

Discovery 🔍
Getting to know our product user
Let's kick off our visual identity journey by understanding the awesome folks who will connect with our brand. We want to grasp who these fantastic customers are, what they need, and how our product can make their lives even better.
Defining the puzzle
Now that we know our audience, it's time to pinpoint the puzzle we're here to solve. We're diving into the challenges our customers face and figuring out how our product can be the superhero solution.
Checking out the competition
Once we've identified our audience and puzzle, let's take a peek at what others in the game are up to. We're tuning into the pain points of our customers with an eye on what sets us apart. 🚀
Note: Just a heads-up! We'll need some info from your end, and we're sending you a Briefing form via email. It's our guide for research and references. 📋👀
Define – Let's Dive In! 🚀
Explore and Learn 🕵️‍♂️
Time to uncover exciting things! We'll dive into audience research and check out the latest trends, looking for cool opportunities. Plus, we'll evaluate where we stand in the market—our strengths, weaknesses, opportunities, and threats.
Define Brand Goals 🎯
Now that we know our audience, let's set some brand goals! Whether it's boosting our market presence or welcoming new fans, it's all on the table.
Bring the Brand to Life 🖌️🎨
Ready for a makeover? We're creating a brand-new logo, picking lively colors, fonts, and visuals that shout our brand's personality. It's all about making a connection with our awesome audience. Plus, we'll create guidelines to keep things looking spiffy everywhere.
Project's Intellectual Bodyguard 🛡️✨
Guarding our creativity! Making sure no one can swipe our awesome creation without facing some serious consequences.
What else can I include separately?
Strategy 🧠
Defining brand archetypes, tone of voice, and competitor analysis.
Stationery Material 📄
Apply the visual identity to practical items like business cards, letterheads, envelopes, and folders.
Visual Identity Manual 📚
Recommendation for documenting your entire brand: Maintain consistency with a Visual Identity Manual. This document provides detailed guidelines for the accurate usage of all visual elements, encompassing spacing, proportions, sizes, and application rules.

What's included

  • Logotype

    Your logo, ready for action! Inside your Google Drive folder are different color options and file formats: • PDF • Illustrator • SVG • PNG Perfect for both print and web use. It's all set and good to go!

  • Typography

    Selecting the perfect font for your brand! Just a heads-up: if the font you love isn't in our pack, there might be a small license fee. But don't worry—we'll give you a heads-up if that's the case. Your dream font, your way!

  • Graphic Elements & Patterns 🌟

    Adding a dash of spice to every visual! I love creating unique patterns and elements that truly capture the essence of your brand. It's my way of showing just how special and authentic your business is. Let's make your brand shine!

  • Color palete 🌈✨

    This is the heartbeat of your brand, where we blend emotions and sensations to leave a lasting impact on how people perceive it. I carefully select each color, ensuring accessibility so that everyone, including those with disabilities, can experience the same essence and connection.

  • Mockups

    Let's bring your brand to life in the real world! I'm here to visually showcase your dreams to the world. Even if you don't have all the designs in mind right now, we can create a reference point for future materials that I'll be more than happy to help you bring to life. If you can dream it, you can achieve it. The future is yours—let's dream together!"

  • Brand Guide

    How to bring it all together? Don't worry—I'm here to guide you every step of the way! This comprehensive guide will walk you through the application of the designs, covering: • Logotype • Color • Typography • Graphic Elements & Patterns • A few mockups Let's make your vision a reality!

Duration

4 weeks

Skills and tools

Brand Designer

Logo Designer

Visual Designer

Adobe Illustrator

Adobe Photoshop

Figma

Google Drive

More services

Product Design (UX/UI)

Contact for pricing