Brand Identity Design

Dan Herman

Starting at

1,000

About this service

Summary

Your brand is more than just a logo—it's how your business communicates, connects, and stands out. With a professionally crafted brand identity, including a versatile logo suite, unique graphic library, tailored brand collaterals, and comprehensive guidelines, you’ll have the tools to present your business with confidence and consistency.

A strong brand identity builds trust, attracts the right audience, and sets the foundation for long-term growth and success in a competitive market. Let’s make your business unforgettable!

Process

1. Brand Discovery & Strategy

Building the foundation of your brand. We’ll dive deep into your business’s goals, audience, and unique value to craft a strategic plan that aligns your visual identity with your brand’s purpose and message.

2. Creative Direction & Conceptualization

Exploring the look and feel of your brand. This stage includes designing multiple logo concepts, color palettes, and typography options to establish the visual direction of your brand. Together, we’ll refine these into a cohesive identity that represents your business perfectly.

3. Tailored Brand Collateral Design

Creating assets that power your business. From business cards to packaging, we design collaterals that integrate seamlessly into your operations and elevate your customer touchpoints. These pieces will enhance how your audience experiences your brand.

4. Guidelines Development

Ensuring consistency for long-term success. We compile your brand’s visual and tonal identity into a detailed guide. This ensures every application, from marketing to communication, stays true to your brand’s essence, no matter who’s handling it.

What's included

Logo Suite
A suite of logo variations complete with a primary, secondary, and submark logo. This ensures your brand is versatile and adaptable across all platforms. A logo suite provides flexibility for different applications, whether it's a website header, social media profile, or product packaging, while maintaining a consistent brand presence.
Graphic Library
An all-around-use graphic library unique to your brand only. This collection of custom graphics, patterns, icons, and illustrations amplifies your brand's personality. It provides you with ready-to-use assets that enhance your marketing materials, making them visually cohesive and easily recognizable to your audience.
Brand Collaterals
Brand collaterals tailored to fit the workflow and needs of your business. These are the essential tools that allow your brand to communicate effectively with your audience. Whether it’s business cards, letterheads, social media templates, or packaging design, each piece is designed to seamlessly integrate into your operations, creating a professional and polished brand experience.
Brand Guidelines
A comprehensive guide to your brand's visual and tonal identity, including logo usage, color palettes, typography, and voice. This document serves as the foundation for maintaining brand consistency. It ensures that your brand is represented accurately, whether by your internal team or external collaborators, preserving its identity and values across all touchpoints.

Duration

4 weeks

Skills and tools

Brand Designer

Brand Strategist

Digital Marketer