Creative Direction & Brand Positioning

Hedvig Brekke

Starting at

$

1,300

About this service

Summary

I help founders build emotionally magnetic brands through creative direction, storytelling structure, and visual worldbuilding. This service is ideal for new brands or rebrands seeking clarity, depth, and distinction. Together, we’ll craft an emotional positioning, define your core story, and build a cohesive visual system, from tone to typography, to create a brand that feels both powerful and poetic.

Process

We’ll begin with a short intake to align on brand essence, goals, and tone. Then I’ll build your brand positioning strategy, followed by the storytelling framework and visual moodboard deck. Final delivery includes a polished, presentation-ready format for internal or external use.

FAQs

  • I don’t have a logo or name yet — can I still do this?

    Yes! This service can guide early brand vision and positioning even before your visual identity is developed.

  • Will this include design files like a logo or color palette?

    No — this offer focuses on strategic and narrative brand foundations. If you need a visual identity or design system, I can recommend a designer or offer that as a next step.

What's included

  • Brand Positioning Strategy

    A foundational guide to your brand’s emotional positioning, archetypes, and competitive edge, crafted to resonate with your ideal audience.

  • Storytelling Framework

    A narrative structure for your brand story, voice, and origin arc. Includes tone of voice guidelines, signature phrases, and narrative pillars.

  • Visual World Building Deck

    A 10–15 slide presentation outlining your brand's visual identity through moodboards, aesthetic references, and symbolic cues to guide content and design.

Example projects

Calestra Brand Strategy and Creative Direction

Duration

1 week

Skills and tools

Brand Designer

Brand Strategist

Creative Director

Adobe Illustrator

Adobe Illustrator

Adobe InDesign

Adobe InDesign

Adobe Photoshop

Adobe Photoshop

Adobe XD

Adobe XD

Figma

Figma

Industries

Fashion & Apparel
Beauty
Marketing

More services

Brand Launch Kit for Digital-First Brands

Example projects

STARTING AT

$1,600

fixed rate

Poetic Instagram Starter Kit

Example projects

STARTING AT

$350

fixed rate

The Mini Brand Clarity Kit

Example projects

STARTING AT

$400

fixed rate