01. EMAIL + SMS ACQUISITION An analysis of your existing signup form with recommendations to incorporate A/B tests, enhance the value proposition, and improve data collection. 02. FLOWS A detailed flow analysis, including past and current A/B tests, optimizations, and additional flow recommendations (using a journey map) - separated between prospects, customers, and churned audiences. 03. CAMPAIGNS Month-over-month breakdown highlighting optimizations and potential A/B test strategies to optimize future campaigns. Also, a breakdown of evergreen campaigns to focus on based on brand ethos and KPIs. 04. SEGMENTATION Detailed analysis of current segments used, new segment strategy, including recommendations to existing current segment logic to improve engagement, conversions, and deliverability.