A logo isn't a brand identity, it's one piece of one. This is the full system: the mark, the typography, the colour palette, and the rules that keep all of it consistent once other people start using it. Two initial directions are presented at concept level. Once one is chosen, that's the direction that gets built out into the full system, typography, colour, iconography, guidelines, kit, not the other one.

Brand questionnaire and kickoff

Two initial directions, explored at concept level

One chosen direction, developed into the full system

Full logo suite: primary mark, secondary mark, submark

Typography system

Colour palette and usage rules

Iconography or graphic language, where relevant

Figma brand kit and usage guidelines

Brand strategy or positioning work, unless bundled or supplied beforehand

Website design or build

Business cards, packaging, or physical collateral, scoped separately if needed

Copywriting