Campaign and ad group structure built around your services, one theme per group. Keyword research with match types, plus a negative keyword starter list. Responsive Search Ads written for your offer. Location, language, schedule and device targeting, set to presence only. Budget and bid strategy recommendation with the reasoning written down. Conversion tracking in Google Ads / GA4, verified in Tag Assistant with a live test fire. A handover document: what was built, why, what could not be verified, and what to watch.