What's included

• Project Summary & Design Brief

  A concise document outlining the project goals, target audience, design approach, and key outcomes. It helps align expectations and documents the strategic thinking behind the design decisions.

• User Personas

  Detailed fictional profiles representing different types of users. Includes demographics, behaviors, goals, and pain points to help drive user-centered design decisions.

• User Journey Maps

  Visual flows showing how users interact with the product from entry to goal completion. This helps identify friction points and improve overall user experience.

• Information Architecture

  A sitemap or hierarchy that shows how content and pages are structured. It serves as the foundation for intuitive navigation and content layout.

• High-Fidelity UI Designs

  Polished, final visual designs of each screen based on the brand’s style guide. Includes typography, color schemes, spacing, icons, buttons, and all visual elements ready for development.

• Interactive Prototypes

  Clickable mockups using tools like Figma that simulate user interactions. These help clients and developers visualize how the product works before development begins.

• Walkthrough or Handoff Presentation

  A live or recorded walkthrough where the designer explains the design rationale, flows, and systems. Helps stakeholders and developers understand the product deeply before development begins.