Comprehensive Growth Marketing

Akshita Mathur

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About this service

Summary

I offer comprehensive growth marketing services focused on ad campaigns, including initial consultations, audience research, ad creative development, campaign setup, performance tracking, and final campaign analysis. My unique approach lies in delivering tailored strategies with ongoing optimization and transparent communication to ensure measurable results and client satisfaction.

FAQs

What are the key performance metrics to track in ad campaigns?
Important metrics include Click Through Rate (CTR), conversion rate, cost per click (CPC), cost per acquisition (CPA), and return on ad spend (ROAS). These metrics help gauge the effectiveness of your ads and inform optimization strategies.
How long does it take to see results from ad campaigns?
The time to see results can vary depending on factors such as budget, industry, and target audience. Generally, you may start to see initial results within a few weeks, but significant, measurable outcomes might take a few months.
How do I ensure my ads reach the right audience?
Effective audience targeting involves segmenting your audience based on demographics, behaviors, and interests. Use tools like Facebook's audience insights and Google Analytics to refine your targeting and ensure your ads reach the most relevant audience.

What's included

Initial Consultation and Strategy Session
Description: A detailed session to understand the client's business goals, target audience, and advertising objectives. Format: Video call (Google Meet). Quantity: 1 session (1-2 hours). Revisions: Follow-up session included if needed for clarity.
Comprehensive Marketing Plan
Description: A customized marketing plan outlining strategies, ad types, channels, budget allocation, and KPIs. Format: PDF document (10-15 pages). Quantity: 1 comprehensive plan. Revisions: Up to 2 revisions based on client feedback.
Audience Research and Targeting
Description: Detailed research to identify and segment the target audience for ad campaigns. Format: PDF report. Quantity: 1 report (5-10 pages). Revisions: 1 revision for additional audience segments.
Ad Creative Development
Description: Design and creation of ad creatives (images, videos, copy) tailored to the campaign. Format: JPEG/PNG for images, MP4 for videos, Word document for ad copy. Quantity: 5-10 creatives per campaign. Revisions: Up to 3 revisions per creative.
Campaign Setup and Launch
Description: Setting up ad campaigns across selected platforms (Google Ads, Facebook, Instagram, LinkedIn). Format: Online setup on the respective ad platforms. Quantity: 1 campaign setup per platform. Revisions: Adjustments during the initial launch phase.
Performance Tracking and Reporting
Description: Regular tracking of ad performance with detailed reports on key metrics (impressions, clicks, conversions, ROI). Format: Monthly PDF report. Quantity: 1 report per month. Revisions: Continuous optimization based on performance data.
A/B Testing and Optimization
Description: Conducting A/B tests on different ad elements to identify and implement the best-performing variations. Format: PDF report summarizing results and next steps. Quantity: 2-3 tests per month. Revisions: Ongoing as part of optimization efforts.