Brand Strategy and Design
Andrea Cable
(0)
Starting at
$
2,000
About this service
Summary
I really love minimalistic designs with a unique touch (you can get a better feel of my work at the link below).
https://pressandpalm.com/portfolio
Our typical process and methods works as follows:
1. We schedule a call to see if I can help discover different pain points and how I can help solve them through strategic brand + web design
2. I send over Client Homework and we schedule strategy call (the best part of the design phase, in my opinion!)
3. Client homework is completed, I review work before our call
4. We hop on a strategy call to cover different facets of your business + audience, so I can therefore design a brand and website that speaks to them.
5. Strategy session information is taking and compiled into a beautiful document (sample from a previous client attached). After confirmation, design phase is started. We confirm color palette and fonts.
6. I present one well thought-out concept. We generally have two rounds of refinement and that phase is completed.
7. All design files sent to client, along with guidelines so you can use your new logos right away
8. Web design phase is started - I begin the wireframe so we can see what content is going where. You complete the content workbook.
9. We mockup a digital design so you can see your site/brand in action!
10. We transfer the digital design to an actual web site (Squarespace, in this case)
11. Workbook is completed. Copy is put into website, checking for links + errors.
12. We launch! Site is transferred over to you and your team.
Brand package includes:
-Primary logo, 2 alternative logos, marks, patterns, brand guidelines, custom color palette
What's included
Brand Strategy Session + Carryall
A document that helps you clearly align with your audience and your business goals, and how to get there
Primary Logo + 2 Alternative Logos
Logos designed with strategy in mind that are also luxurious, high-end, minimalistic, and unique.
Marks + Patterns
Stamps and additional elements to support your brand
Brand Guidelines
PDF Guide to help you get the most out of your design files and use them properly
Custom Color Palette
5+ custom color palette with HEX codes, RGB, and CMYK codes provided.
Duration
2 months
Skills and tools
Brand Designer
Brand Strategist
Logo Designer
Adobe Illustrator
Adobe InDesign
Work with me