Identifying your audience is the first step in a successfulmarketingplan. Learning more about your customers will help you better communicate with them and position your products or services as a solution to their problem.
Why Is Targeting in Marketing So Important?
Speak directly to a defined audience.
Attract and convert high-quality leads.
Differentiate your brand from competitors.
Build deeper customer loyalty.
Improve products and services.
Stay focused.
Whats in a Target Audience/Customer Avatar Strategy?