What's included

• *Creative Direction*

  I guide the visual and strategic direction of your brand, ensuring cohesive design, messaging, and user experience. Whether launching or refreshing your brand, I’ll help create a strong, impactful identity that resonates with your audience.

• *Logo Suite*

  Primary Logo: The core representation of your brand, designed for use across most applications. Secondary Logo: An alternate version, typically a simplified or rearranged design, used when the primary logo isn't suitable. Logo Mark/Icon: A simplified symbol or emblem that represents your brand, ideal for smaller spaces or social media profiles.

• *Color Palette*

  A collection of primary and secondary colors that define your brand’s visual identity. Includes color codes in HEX, RGB, and CMYK formats to ensure consistency across all platforms and materials.

• *Typography*

  A curated set of primary and secondary typefaces that align with your brand’s aesthetic. Includes guidelines for font usage across headers, body text, and accents to maintain consistency.

• *Pattern Design*

  Custom-designed patterns that reflect your brand’s aesthetic and enhance your visual identity. These unique, repeating designs can be applied across various materials, including packaging, websites, and promotional assets, adding depth and consistency to your brand's overall look.

• *Social Media Kit*

  A set of branded assets designed for consistent and engaging social media presence. This kit includes profile and cover images, post templates, story designs, and other customizable graphics, all tailored to your brand’s identity. It ensures your brand maintains a cohesive look across all social platforms, making it easier to create eye-catching content.

• *Digital Stationery Kit or Package Design*

  Choose between a digital stationery kit, including email signatures, letterheads, and business cards, or a custom package design for cohesive branding across all materials. Both options ensure a consistent, professional brand identity.

• *Mockups*

  Visual mockups showcasing your brand in real-world scenarios. These representations help illustrate how your brand will appear in practical applications.

• *Brand Guidelines*

  A detailed guide on the proper use of all brand elements. Includes instructions for logo placement, color usage, typography hierarchy, and key do's and don'ts to maintain brand consistency.

• *File Deliverables*

  All logo files provided in multiple formats (SVG, EPS, PDF, PNG, JPG) for various use cases. Color palette swatches for easy application, font files or download links (for free fonts), brand guidelines in PDF format for easy sharing and printing, and mockup files for future reference or editing.