What's included

• Comprehensive Marketing Operations Audit

  A thorough report detailing the current state of marketing operations, identifying strengths, weaknesses, and areas for improvement. By analyzing all the platforms, brand materials, communication materials, and channels used to communicate the unique value proposition to the market.

• Strategic Marketing Plan

  A customized road map outlining strategies for efficient workflows, campaign management, and measurable objectives. It will include a detailed brand presentation plan for all communication channels, employees, materials, and platforms, resulting in a clear and streamlined promotional strategy.

• Workflow and Process Optimization Guide

  Documentation of streamlined processes, automation recommendations, and best practices for improving efficiency. Detailed standard operating procedures that streamline workflows and provide more efficient and effective processes.

• Audience Segmentation & Targeting Strategy

  Detailed audience segments and targeting strategies for increased reach and engagement. Market research to better determine the brand's ideal buyer persona and the correct segmentation of various buyer personas for a more optimized targeting strategy.

• Campaign Performance Analysis & Recommendations

  A summary of past campaign performance metrics with insights and actionable recommendations for improvement. A custom-built dashboard for tracking campaign KPIs, engagement, and conversion metrics in real-time.

• Lead Generation Framework

  A blueprint for establishing and maintaining lead generation efforts based on buyer personas segmentation and targeting strategies.

• Email Marketing Campaign Templates & Strategy

  Ready-to-use email templates and a tailored plan for nurturing and converting leads.

• Customer Journey Mapping

  Visualized maps of customer touchpoints and suggestions to optimize the journey for increased satisfaction and retention.

• Competitive Analysis

  A breakdown of competitor activities with insights on positioning, strengths, and potential differentiators.