Brand Identity Design

Demi Deravedisian

Starting at

/hr

About this service

Summary

I offer comprehensive branding solutions, from logo design to complete brand kits, ensuring consistency across all visual elements. My approach combines strategic thinking with a refined, minimalist aesthetic, creating memorable brand identities that resonate. With a focus on delivering sophisticated, elegant designs, I tailor each project to elevate your brand across industries.

Process

1. Discovery & Research

Initial Consultation: Discuss your vision, target audience, and goals for the brand.

Research: Analyze competitors, industry trends, and your unique selling points to inform the design direction.

2. Strategy Development

Brand Positioning: Define the brand’s voice, tone, and positioning in the market.

Moodboard Creation: Present visual inspiration, color schemes, and stylistic direction for approval.

3. Conceptualization

Logo Concepts: Design initial logo variations and share for feedback.

Visual Elements: Develop key branding elements, including typography, color palette, and iconography.

4. Design & Refinement

Client Feedback: Gather your input on the initial designs and make revisions as needed.

Finalized Designs: Polish and finalize all visual elements based on feedback.

5. Brand Guidelines Creation

Comprehensive Brand Guide: Develop a document detailing logo usage, typography, color palette, and design standards for consistency across all platforms.

6. Deliverables

Brand Kit: Provide the final logo files, typography, color palette, social media templates, business card design, and other deliverables.

Support: Offer guidance on how to implement the brand across various touchpoints.

What's included

Logo Design
A custom-designed logo that reflects the brand's identity, including multiple variations (primary, secondary, and icon versions) for different applications.
Color Palette
A curated set of brand colors, with hex codes, RGB, and CMYK values, to ensure consistency across all digital and print materials.
Typography
Selection of brand fonts (primary and secondary) with usage guidelines for headers, subheaders, and body text to maintain uniformity.
Brand Style Guide
A comprehensive guide detailing how to use the logo, color palette, typography, and other visual elements to maintain brand consistency across all platforms.
Social Media Templates
Ready-to-use templates designed for platforms like Instagram, Facebook, and LinkedIn, optimized for brand consistency in posts and stories.
Favicon and App Icons
Custom-designed favicon and app icons in various sizes for web and mobile applications.
Iconography (Optional)
A set of custom-designed icons or symbols that can be used across digital platforms, marketing materials, and presentations to support brand visuals.
Stationery Design (Optional)
Customized letterhead, envelope, and other stationery designs that align with the brand’s visual identity.