Brand Identity Design

Pro

Mitchell Leber

Starting at

3,000

About this service

Summary

Creating a brand identity is more than just designing a logo—it’s about defining the soul of your brand. Zweihänder offers bespoke branding solutions that convey your unique story through compelling visuals, ensuring your brand stands out from the competition. Our approach combines creativity with deep insight into what makes your brand memorable, for yourself and your audience.

Process

Process:

1. Discovery Session: Understand your vision, values, and target audience.

2. Research & Concept Development: Conduct market and competitor analysis to develop initial concepts.

3. Logo Design & Visual Identity: Create logo options and complementary visual elements.

4. Feedback & Refinement: Refine selected designs based on your input.

5. Final Delivery & Brand Guidelines: Deliver the finalized assets along with a brand guidelines document.

FAQs

How long does it take to create a brand identity?
Typically, a brand identity project takes between 4-6 weeks, depending on the scope and complexity of your brand needs.
Can I get just a logo without the complete identity?
Sure! A standalone logo can be provided, though we recommend a full brand identity to ensure consistency and impact.
What do I need to provide before starting?
Any existing brand materials, a brief about your brand values, vision, and information about your target audience.

What's included

Logo design (primary and variations)
A unique and memorable logo designed for your brand, including various versions for different uses (e.g., Responsive for multiple purposes, full color, black and white, icon version).
Color Palette and Typography
A selection of brand colors and typography styles that convey your brand’s personality, ensuring consistency across all media.
Visual Elements and Brand Assets
Visual patterns, custom illustrations, icons, or other visual elements that reinforce the brand’s identity and make it visually distinct.
Brand Guidelines Document
A comprehensive guide detailing how to use the brand’s assets correctly, including logo usage, colors, fonts, and visual elements to maintain brand consistency.
Business Card and Collateral Design (Optional)
Professionally designed business cards and select marketing collateral (e.g., letterheads, social media templates) that visually align with your brand identity.

Duration

4 weeks

Skills and tools

Brand Designer

Logo Designer

Visual Designer