Brand Design
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About this service
Summary
Deliverables
FAQ
FAQs
How long does the full branding process take?
Typically, a complete brand identity project takes 2–3 weeks, depending on the scope and number of revisions. Smaller projects (like logo-only) can be completed faster.
What files will I receive at the end?
You’ll receive all final assets in high-resolution and web-ready formats (AI, EPS, SVG, PNG, JPG, PDF), along with a brand guidelines document to ensure consistency.
How many revisions are included?
I offer unlimited revisions within the agreed timeline, ensuring the final result fully matches your vision.
Can you also help with social media or packaging design?
Yes — beyond the core identity, I can create social media kits, templates, packaging, and collateral as add-ons to the main branding package.
What makes your approach different?
I combine strategic brand thinking with bold, artistic direction, meaning I don’t just design logos — I craft visual ecosystems and storytelling that connect deeply with your audience.
What's included
Core Identity
- Primary Logo → The main symbol/wordmark that represents the brand. - Logo Variations → Alternate layouts (horizontal, vertical, stacked, monochrome) for flexible use. - Logo Mark / Icon → A simplified version of the logo (monogram, symbol) for small-scale or digital use. - Color Palette → Primary and secondary brand colors with HEX, RGB, CMYK, and Pantone values. - Typography System → Chosen fonts for headlines, body text, and accents that create visual consistency. - Patterns & Textures → Custom motifs or backgrounds that reinforce the visual identity. - Iconography → A set of unique icons that align with the brand’s aesthetic and tone.
Brand Guidelines
- Logo Usage Rules → Spacing, minimum size, and do’s/don’ts to protect brand integrity. - Color Usage → Clear instructions on how and when to use primary vs. secondary colors. - Typography Guidelines → Rules for font sizes, weights, and hierarchy across platforms. - Imagery Style → Guidelines for photography, illustrations, or stock visuals that match the brand mood. - Tone of Voice → The personality of the brand in words: how it communicates (friendly, premium, bold, etc.). - Application Examples → Mockups showing the brand applied on products, social media, signage, etc.
Stationery & Print Collateral
- Business Cards → Branded card design with logo, name, and contact info. - Letterhead → Branded template for official documents. - Envelopes → Matching mailing collateral to complete the set. - Email Signature → Consistent digital identity across all communications. - Presentation Template → Branded slides for internal and client-facing use.
Digital & Social Assets
- Social Media Kit → Profile images, cover banners, highlight icons, and launch graphics. - Social Templates → Editable post/story designs for Instagram, LinkedIn, Facebook, etc. - Website Style Guide → Color, typography, and component rules for web design. - Favicon / App Icon → Small-scale logo for browsers or apps. - Email Newsletter Template → Branded layout for Mailchimp, Klaviyo, etc.
Packaging & Merch (if relevant)
- Product Packaging Design → Boxes, labels, or sleeves with brand elements. - Merchandise Applications → T-shirts, tote bags, mugs, or other branded items. - Event Materials → Posters, flyers, roll-ups, and booth design.
Extended Brand Assets
- Brand Story Document → Narrative that defines the brand’s history, mission, and values. - Photography Direction → Moodboard and style guide for photoshoots. - Illustration Style → Guidelines for hand-drawn or digital illustrations aligned with the brand. - Motion Guidelines → Rules for animations, transitions, or video intros. - Sound Identity → Branded sound/logo jingle (optional, but increasingly relevant)
