Brand DesignMohamed BENNIS
I create premium brand identities that go beyond logos : delivering complete visual ecosystems including guidelines, digital assets, and storytelling that make brands unforgettable. With over 8 years of experience in branding and creative direction, I blend strategic thinking with bold, artistic design to build brands that stand out globally. What sets me apart is my ability to craft identities that are not only visually striking, but also deeply connected to a brand’s story and audience.
What's included
Core Identity
- Primary Logo → The main symbol/wordmark that represents the brand.
- Logo Variations → Alternate layouts (horizontal, vertical, stacked, monochrome) for flexible use.
- Logo Mark / Icon → A simplified version of the logo (monogram, symbol) for small-scale or digital use.
- Color Palette → Primary and secondary brand colors with HEX, RGB, CMYK, and Pantone values.
- Typography System → Chosen fonts for headlines, body text, and accents that create visual consistency.
- Patterns & Textures → Custom motifs or backgrounds that reinforce the visual identity.
- Iconography → A set of unique icons that align with the brand’s aesthetic and tone.
Brand Guidelines
- Logo Usage Rules → Spacing, minimum size, and do’s/don’ts to protect brand integrity.
- Color Usage → Clear instructions on how and when to use primary vs. secondary colors.
- Typography Guidelines → Rules for font sizes, weights, and hierarchy across platforms.
- Imagery Style → Guidelines for photography, illustrations, or stock visuals that match the brand mood.
- Tone of Voice → The personality of the brand in words: how it communicates (friendly, premium, bold, etc.).
- Application Examples → Mockups showing the brand applied on products, social media, signage, etc.
Stationery & Print Collateral
- Business Cards → Branded card design with logo, name, and contact info.
- Letterhead → Branded template for official documents.
- Envelopes → Matching mailing collateral to complete the set.
- Email Signature → Consistent digital identity across all communications.
- Presentation Template → Branded slides for internal and client-facing use.
Digital & Social Assets
- Social Media Kit → Profile images, cover banners, highlight icons, and launch graphics.
- Social Templates → Editable post/story designs for Instagram, LinkedIn, Facebook, etc.
- Website Style Guide → Color, typography, and component rules for web design.
- Favicon / App Icon → Small-scale logo for browsers or apps.
- Email Newsletter Template → Branded layout for Mailchimp, Klaviyo, etc.
Packaging & Merch (if relevant)
- Product Packaging Design → Boxes, labels, or sleeves with brand elements.
- Merchandise Applications → T-shirts, tote bags, mugs, or other branded items.
- Event Materials → Posters, flyers, roll-ups, and booth design.
Extended Brand Assets
- Brand Story Document → Narrative that defines the brand’s history, mission, and values.
- Photography Direction → Moodboard and style guide for photoshoots.
- Illustration Style → Guidelines for hand-drawn or digital illustrations aligned with the brand.
- Motion Guidelines → Rules for animations, transitions, or video intros.
- Sound Identity → Branded sound/logo jingle (optional, but increasingly relevant)
FAQs
Typically, a complete brand identity project takes 2–3 weeks, depending on the scope and number of revisions. Smaller projects (like logo-only) can be completed faster.
You’ll receive all final assets in high-resolution and web-ready formats (AI, EPS, SVG, PNG, JPG, PDF), along with a brand guidelines document to ensure consistency.
I offer unlimited revisions within the agreed timeline, ensuring the final result fully matches your vision.
Yes — beyond the core identity, I can create social media kits, templates, packaging, and collateral as add-ons to the main branding package.
I combine strategic brand thinking with bold, artistic direction, meaning I don’t just design logos — I craft visual ecosystems and storytelling that connect deeply with your audience.
Contact for pricing
Tags
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
Adobe XD
Figma
Brand Designer
Brand Strategist
Digital Marketer
Service provided by
Mohamed BENNIS Casablanca, Morocco
Brand DesignMohamed BENNIS
Contact for pricing
Tags
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
Adobe XD
Figma
Brand Designer
Brand Strategist
Digital Marketer
I create premium brand identities that go beyond logos : delivering complete visual ecosystems including guidelines, digital assets, and storytelling that make brands unforgettable. With over 8 years of experience in branding and creative direction, I blend strategic thinking with bold, artistic design to build brands that stand out globally. What sets me apart is my ability to craft identities that are not only visually striking, but also deeply connected to a brand’s story and audience.
What's included
Core Identity
- Primary Logo → The main symbol/wordmark that represents the brand.
- Logo Variations → Alternate layouts (horizontal, vertical, stacked, monochrome) for flexible use.
- Logo Mark / Icon → A simplified version of the logo (monogram, symbol) for small-scale or digital use.
- Color Palette → Primary and secondary brand colors with HEX, RGB, CMYK, and Pantone values.
- Typography System → Chosen fonts for headlines, body text, and accents that create visual consistency.
- Patterns & Textures → Custom motifs or backgrounds that reinforce the visual identity.
- Iconography → A set of unique icons that align with the brand’s aesthetic and tone.
Brand Guidelines
- Logo Usage Rules → Spacing, minimum size, and do’s/don’ts to protect brand integrity.
- Color Usage → Clear instructions on how and when to use primary vs. secondary colors.
- Typography Guidelines → Rules for font sizes, weights, and hierarchy across platforms.
- Imagery Style → Guidelines for photography, illustrations, or stock visuals that match the brand mood.
- Tone of Voice → The personality of the brand in words: how it communicates (friendly, premium, bold, etc.).
- Application Examples → Mockups showing the brand applied on products, social media, signage, etc.
Stationery & Print Collateral
- Business Cards → Branded card design with logo, name, and contact info.
- Letterhead → Branded template for official documents.
- Envelopes → Matching mailing collateral to complete the set.
- Email Signature → Consistent digital identity across all communications.
- Presentation Template → Branded slides for internal and client-facing use.
Digital & Social Assets
- Social Media Kit → Profile images, cover banners, highlight icons, and launch graphics.
- Social Templates → Editable post/story designs for Instagram, LinkedIn, Facebook, etc.
- Website Style Guide → Color, typography, and component rules for web design.
- Favicon / App Icon → Small-scale logo for browsers or apps.
- Email Newsletter Template → Branded layout for Mailchimp, Klaviyo, etc.
Packaging & Merch (if relevant)
- Product Packaging Design → Boxes, labels, or sleeves with brand elements.
- Merchandise Applications → T-shirts, tote bags, mugs, or other branded items.
- Event Materials → Posters, flyers, roll-ups, and booth design.
Extended Brand Assets
- Brand Story Document → Narrative that defines the brand’s history, mission, and values.
- Photography Direction → Moodboard and style guide for photoshoots.
- Illustration Style → Guidelines for hand-drawn or digital illustrations aligned with the brand.
- Motion Guidelines → Rules for animations, transitions, or video intros.
- Sound Identity → Branded sound/logo jingle (optional, but increasingly relevant)
FAQs
Typically, a complete brand identity project takes 2–3 weeks, depending on the scope and number of revisions. Smaller projects (like logo-only) can be completed faster.
You’ll receive all final assets in high-resolution and web-ready formats (AI, EPS, SVG, PNG, JPG, PDF), along with a brand guidelines document to ensure consistency.
I offer unlimited revisions within the agreed timeline, ensuring the final result fully matches your vision.
Yes — beyond the core identity, I can create social media kits, templates, packaging, and collateral as add-ons to the main branding package.
I combine strategic brand thinking with bold, artistic direction, meaning I don’t just design logos — I craft visual ecosystems and storytelling that connect deeply with your audience.
Contact for pricing