Brand Identity Design

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Mariana Bueno

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About this service

Summary

I offer comprehensive branding services, starting with understanding the project's needs, defining conceptual and visual resources, and followed by creating detailed brand guidelines to ensure consistent identity use. What makes my work unique is my blend of creativity, technical expertise, and knowledge of art, technology and trends, refined over seven years of experience in the blockchain industry, delivering user-centric designs.

FAQs

How long does the process last?
That will depend on the project’s needs. We can collaborate on a timeline to align with both the project’s requirements and the budget constraints.

What's included

Questionnaire
A thoroughly design set of questions to understand the needs of the project and the stakeholders vision.
Research documentation
A document detailing the benchmark process executed based on the results of the questionnaire
Conceptualization & Moodboards
Using all the previous stages results, I'll build two possible narrative & visual paths to present to the client.
Look and Feel presentation
The previous stage finalizes with a clear path to follow including visual references and a solid conceptual ground. In this stage I put all those elements to work designing the new visual identity for the project. Here we can have two stages of feedback if needed to reach the most perfect result for the identity.
Brand Guidelines presentation
Once we have defined the visual and conceptual resources, I develop an extensive brand guidelines presentation. This ensures that anyone who joins the brand’s team or needs to use this identity knows exactly how to use it properly.

Skills and tools

Art Director

Brand Designer

Graphic Designer