Summary

Process

FAQs

• What is a visual identity design?

  A visual identity design is the visual language of your brand. It includes all the key elements like your logo, color palette, typography, and other design components that work together to communicate who you are and what your brand stands for. I craft these elements to help tell your brand’s unique story and create a lasting impression on your audience.

• How long does the visual identity design process take?

  The timeline can vary depending on the scope and complexity of the project. Typically, designing the logo alone takes about 1-2 weeks, while a complete visual identity can take 2-3 weeks. If there are additional assets (business cards, social media graphics, etc.) or external influences this may extend the timeline a little.

• What is the cost of a visual identity design?

  My pricing is $750 for a complete visual identity design package. This includes your logo, color palette, typography, business card design, and assets. I like to make sure you’re happy with every detail, so this price covers everything you need to establish a strong visual presence.

• What is your creative process?

  I begin by getting to know your brand—its story, values, and vision. Through research and collaboration, I then create design concepts that reflect that essence. I refine the designs together with you, ensuring they not only look great but tell a cohesive and compelling story. My focus is always on creating a visual experience that resonates with your audience.

• Do you offer unlimited revisions?

  I offer a set number of revisions, one, to ensure we're staying on track and within the timeline. I find that having clear feedback rounds helps keep the process focused and effective. If you need more revisions, we can discuss additional options.

• What files will I receive at the end of the project?

  You’ll receive all the necessary files in multiple formats, including vector files (AI, EPS), PNG, and JPG for both print and digital use. I also provide a brand style guide so you can maintain consistency across all your brand touchpoints.

• How do we communicate during the project?

  We’ll communicate primarily through Contra messages, email, and scheduled calls via Calendly. I believe in keeping things transparent, organized, and efficient so you’ll always know where we stand and what’s coming next.

• Do you provide editable source files?

  Yes! You’ll get the editable source files, giving you full ownership and flexibility to update or scale your designs in the future.

• Can you help me determine what I need?

  Absolutely! If you're unsure about what you need for your visual identity, I can guide you through the process and help identify the design elements that will best represent your brand. My goal is to create something that truly reflects who you are and connects with your audience.