Paid Social Creative Audit + 3 New Ad ConceptsGustavo Caetano Feitoza
Most brands do not need more random ads. They need a clearer diagnosis of what their current creative communicates, where attention or clarity may be breaking down, and which ideas deserve to be tested next.
I audit your current Meta and TikTok advertising and turn the findings into three structured ad concepts your team can produce and test.
The service combines creative analysis, audience insight, competitor context, direct-response thinking, and practical testing recommendations—without reducing the feedback to subjective visual preferences.
What you’ll receive
Review of up to six existing paid-social ads
Review of one related landing page
Lightweight creative scan of up to three competitors
Analysis of hooks, messaging, visual direction, pacing, proof, CTA, platform fit, and ad-to-page consistency
Identification of strengths, weaknesses, and prioritized opportunities
Three new paid-social ad concepts
A practical creative testing roadmap
Visual audit and recommendations delivered as a PDF
Recorded walkthrough of up to 20 minutes
One consolidated revision round
Each new concept includes
Audience tension or customer insight
Creative angle
Opening hook
Core message
Suggested narrative structure
Visual direction
Call to action
Testing hypothesis
How the process works
Intake
You share your current ads, landing page, audience, offer, campaign objective, and any available performance information.
Creative audit
I review the ads individually and as a group, looking for recurring patterns, messaging gaps, creative repetition, and opportunities for stronger differentiation.
Concept development
The audit findings are translated into three distinct advertising directions designed to test different audience motivations or messaging hypotheses.
Delivery
You receive the complete PDF and recorded walkthrough, followed by one consolidated revision round.
What I need from you
Links or files for up to six ads
Related landing-page URL
Description of your target audience
Current offer and campaign objective
Brand guidelines, if available
Performance metrics or screenshots, if available
Ad-account access is not required. Metrics are optional, but they increase the confidence of performance-related conclusions.
Finished video or static-ad production is not included in this service. Any selected concept can subsequently be developed through a separate production engagement.
FAQs
Starting at$300
Duration1 week
Tags
Facebook Ads
Google Analytics
TikTok Ads
Copywriter
Creative Strategist
Marketing Strategist
Paid Marketing Specialist
Social Media Strategist
Advertising
Service provided by
Gustavo Caetano Feitoza São Paulo, Brazil
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- Followers
Paid Social Creative Audit + 3 New Ad ConceptsGustavo Caetano Feitoza
Starting at$300
Duration1 week
Tags
Facebook Ads
Google Analytics
TikTok Ads
Copywriter
Creative Strategist
Marketing Strategist
Paid Marketing Specialist
Social Media Strategist
Advertising
Most brands do not need more random ads. They need a clearer diagnosis of what their current creative communicates, where attention or clarity may be breaking down, and which ideas deserve to be tested next.
I audit your current Meta and TikTok advertising and turn the findings into three structured ad concepts your team can produce and test.
The service combines creative analysis, audience insight, competitor context, direct-response thinking, and practical testing recommendations—without reducing the feedback to subjective visual preferences.
What you’ll receive
Review of up to six existing paid-social ads
Review of one related landing page
Lightweight creative scan of up to three competitors
Analysis of hooks, messaging, visual direction, pacing, proof, CTA, platform fit, and ad-to-page consistency
Identification of strengths, weaknesses, and prioritized opportunities
Three new paid-social ad concepts
A practical creative testing roadmap
Visual audit and recommendations delivered as a PDF
Recorded walkthrough of up to 20 minutes
One consolidated revision round
Each new concept includes
Audience tension or customer insight
Creative angle
Opening hook
Core message
Suggested narrative structure
Visual direction
Call to action
Testing hypothesis
How the process works
Intake
You share your current ads, landing page, audience, offer, campaign objective, and any available performance information.
Creative audit
I review the ads individually and as a group, looking for recurring patterns, messaging gaps, creative repetition, and opportunities for stronger differentiation.
Concept development
The audit findings are translated into three distinct advertising directions designed to test different audience motivations or messaging hypotheses.
Delivery
You receive the complete PDF and recorded walkthrough, followed by one consolidated revision round.
What I need from you
Links or files for up to six ads
Related landing-page URL
Description of your target audience
Current offer and campaign objective
Brand guidelines, if available
Performance metrics or screenshots, if available
Ad-account access is not required. Metrics are optional, but they increase the confidence of performance-related conclusions.
Finished video or static-ad production is not included in this service. Any selected concept can subsequently be developed through a separate production engagement.
FAQs
$300