Every calendar starts from your offers and your sales calendar, not a generic content bank — if you're running a promotion or launching a service, the content plan supports it instead of posting in a vacuum. We track what's actually working (saves, shares, profile visits, and link clicks, not just likes) and adjust the content mix monthly based on that data. If you're also running paid social with us, organic and paid work off the same creative and messaging, so your feed doesn't contradict your ads.