What's included

• Discovery

  The foundation of our branding process. We’ll share Pinterest boards, explore your business goals, values, target audience, and market positioning. Together, we'll gather essential insights that inform creative decisions and ensure your brand authentically represents your unique business vision.

• Moodboards

  Through a curated arrangement of images, colors, textures, and typography samples we'll align on the emotional response your brand should evoke. We'll use the boards as a visual conversation starter and reference point throughout the design process.

• Style Tiles

  During this phase we'll use focused design tools that bridge conceptual moodboards and final brand applications. This is where we start to create usable graphics that define your brand's visual language. These refined visual directions allow for efficient feedback and iteration before full brand development.

• Logo Concepts

  A selection of thoughtfully crafted logo options developed based on our discovery insights and approved aesthetic direction. The concepts are presented with rationale into the design thinking behind each approach.

• Brand Package

  The culmination of our branding process—everything you need to implement your new identity. This comprehensive package includes your finalized logo in multiple file formats (vector, PNG, JPEG), along with a practical brand guide detailing color specifications, typography guidelines, and basic applications.