What's included

• Pillar #1. Set up Your Testing Lab

  Set up Your Testing Lab: This includes setting up and warming your Facebook account and turning it into a testing lab. We will set up the campaigns as well as create and optimize the audience we will be testing messaging and ads on.

• Pillar #2. Unlock a Growth Ad

  This includes a series of micro tests to develop a clicky ad that resonates with your target audience. Unlike other ads testing strategies that take a long time, the process is done in a series of rapid tests to validate these ads in a way that cuts the time and costs compared to normal methods.

• Pillar #2. Unlock a Growth Ad

  This includes optimizing a page that is relevant to the new growth ad. Optimizations are made in a series of rapid tests with heatmaps to achieve a scroll rate of 60%. The climax is moving the landing page and growth add together to achieve a 15% opt-in for lead generation or add to cart rate.