- Client relationship management: Act as the primary point of contact, understanding client needs and maintaining strong, ongoing communication.
- Strategy development: Design and implement digital marketing strategies tailored to client goals, aligning with broader business objectives.
- Campaign management: Oversee the execution of digital marketing campaigns, including social ads, display, search, and email marketing.
- Budget management: Allocate and optimize budgets across various digital channels to maximize ROI.
- Performance analysis: Monitor campaign performance, provide insights, and make data-driven recommendations for improvement.
- Collaboration with teams: Coordinate with internal teams (creative, technical, media buying) to ensure timely and effective delivery of campaigns.
- Reporting: Prepare detailed reports on campaign performance and key metrics for client presentations.
- Market research: Stay updated on industry trends, competitor activity, and new digital tools to keep campaigns innovative and competitive.