Without a cohesive visual identity, your brand lacks recognition and struggles to stand out in a crowded market. Inconsistent branding confuses potential customers, weakens credibility, and makes it nearly impossible to build lasting trust or loyalty. I'll develop a visual identity strategy tailored to your marketing needs and exposure goals—creating a logo, iconography, color palette, and graphic elements that align with your brand's direction. My process starts with researching your company, competitors, and market positioning to inform strategy. I'll present 3 logo concepts for review and refine your selected concept through 3 rounds of revisions before finalizing logo variations and creating a comprehensive identity style guide. Delivered in 6-8 weeks, you'll receive strategic research, your logo in multiple variations and file formats, a digital identity style guide with color specs (Pantone, CMYK, RGB), typography and photo style guidelines, social media and banner applications, and 3 optional product mockups using images you provide. Three revision rounds included, provided changes don't require a major directional shift.