Identity DesignAaron Gleen
Without a cohesive visual identity, your brand lacks recognition and struggles to stand out in a crowded market. Inconsistent branding confuses potential customers, weakens credibility, and makes it nearly impossible to build lasting trust or loyalty. I'll develop a visual identity strategy tailored to your marketing needs and exposure goals—creating a logo, iconography, color palette, and graphic elements that align with your brand's direction. My process starts with researching your company, competitors, and market positioning to inform strategy. I'll present 3 logo concepts for review and refine your selected concept through 3 rounds of revisions before finalizing logo variations and creating a comprehensive identity style guide. Delivered in 6-8 weeks, you'll receive strategic research, your logo in multiple variations and file formats, a digital identity style guide with color specs (Pantone, CMYK, RGB), typography and photo style guidelines, social media and banner applications, and 3 optional product mockups using images you provide. Three revision rounds included, provided changes don't require a major directional shift.
What's included
Logo and Logo Variations
File formats for print and web use. (JPG, PNG, PDF) Other formats can we requested.
Identity Style Guide (PDF)
Outlining the “Do’s and Don’ts” of the visual identity, logo color combinations, font(s), color scheme (Pantone and RGB), photo Style, social media applications, and banner styles (if applicable).
Identity DesignAaron Gleen
Without a cohesive visual identity, your brand lacks recognition and struggles to stand out in a crowded market. Inconsistent branding confuses potential customers, weakens credibility, and makes it nearly impossible to build lasting trust or loyalty. I'll develop a visual identity strategy tailored to your marketing needs and exposure goals—creating a logo, iconography, color palette, and graphic elements that align with your brand's direction. My process starts with researching your company, competitors, and market positioning to inform strategy. I'll present 3 logo concepts for review and refine your selected concept through 3 rounds of revisions before finalizing logo variations and creating a comprehensive identity style guide. Delivered in 6-8 weeks, you'll receive strategic research, your logo in multiple variations and file formats, a digital identity style guide with color specs (Pantone, CMYK, RGB), typography and photo style guidelines, social media and banner applications, and 3 optional product mockups using images you provide. Three revision rounds included, provided changes don't require a major directional shift.
What's included
Logo and Logo Variations
File formats for print and web use. (JPG, PNG, PDF) Other formats can we requested.
Identity Style Guide (PDF)
Outlining the “Do’s and Don’ts” of the visual identity, logo color combinations, font(s), color scheme (Pantone and RGB), photo Style, social media applications, and banner styles (if applicable).
$4,000