Digital Creative Direction & Ads Strategy by Lauren HardingDigital Creative Direction & Ads Strategy by Lauren Harding
Digital Creative Direction & Ads StrategyLauren Harding
Cover image for Digital Creative Direction & Ads Strategy
I offer ads management and creative direction for brands who want both performance and storytelling. I design and manage Meta/Google campaigns, handle audience targeting, and produce ad creatives (video + static) that are optimized for ROI while staying true to brand identity. What makes me unique is my background as both a creative and strategist — I merge artistry with data, ensuring campaigns not only perform but also feel authentic and premium.

What's included

Ads Management Deliverables
Ad Strategy Development – Campaign structure, objectives (traffic, conversions, awareness), and funnel planning Audience Research & Targeting – Custom + lookalike audiences, geo-targeting, and interest-based segmentation Campaign Setup – Meta Ads Manager, Google Ads setup, pixel/tracking implementation Ongoing Optimization – A/B testing, audience refinement, bid & budget adjustments Performance Reporting – Monthly reports with key insights (CPC, CTR, conversions, ROI) and recommendations Retargeting Campaigns – Warm audience campaigns (website visitors, engaged followers, past buyers) Budget Management – Allocate spend for max ROI across campaigns
Contact for pricing
Tags
Facebook Ads
Google Ads
Instagram Ads
TikTok Ads
WordPress
Digital Marketer
Social Media Marketer
Social Media Strategist
Service provided by
Lauren Harding Nashville, USA
Digital Creative Direction & Ads StrategyLauren Harding
Contact for pricing
Tags
Facebook Ads
Google Ads
Instagram Ads
TikTok Ads
WordPress
Digital Marketer
Social Media Marketer
Social Media Strategist
Cover image for Digital Creative Direction & Ads Strategy
I offer ads management and creative direction for brands who want both performance and storytelling. I design and manage Meta/Google campaigns, handle audience targeting, and produce ad creatives (video + static) that are optimized for ROI while staying true to brand identity. What makes me unique is my background as both a creative and strategist — I merge artistry with data, ensuring campaigns not only perform but also feel authentic and premium.

What's included

Ads Management Deliverables
Ad Strategy Development – Campaign structure, objectives (traffic, conversions, awareness), and funnel planning Audience Research & Targeting – Custom + lookalike audiences, geo-targeting, and interest-based segmentation Campaign Setup – Meta Ads Manager, Google Ads setup, pixel/tracking implementation Ongoing Optimization – A/B testing, audience refinement, bid & budget adjustments Performance Reporting – Monthly reports with key insights (CPC, CTR, conversions, ROI) and recommendations Retargeting Campaigns – Warm audience campaigns (website visitors, engaged followers, past buyers) Budget Management – Allocate spend for max ROI across campaigns
Contact for pricing