Digital Creative Direction & Ads Strategy

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About this service

Summary

I offer ads management and creative direction for brands who want both performance and storytelling. I design and manage Meta/Google campaigns, handle audience targeting, and produce ad creatives (video + static) that are optimized for ROI while staying true to brand identity. What makes me unique is my background as both a creative and strategist — I merge artistry with data, ensuring campaigns not only perform but also feel authentic and premium.

What's included

  • Ads Management Deliverables

    Ad Strategy Development – Campaign structure, objectives (traffic, conversions, awareness), and funnel planning Audience Research & Targeting – Custom + lookalike audiences, geo-targeting, and interest-based segmentation Campaign Setup – Meta Ads Manager, Google Ads setup, pixel/tracking implementation Ongoing Optimization – A/B testing, audience refinement, bid & budget adjustments Performance Reporting – Monthly reports with key insights (CPC, CTR, conversions, ROI) and recommendations Retargeting Campaigns – Warm audience campaigns (website visitors, engaged followers, past buyers) Budget Management – Allocate spend for max ROI across campaigns


Skills and tools

Digital Marketer

Social Media Marketer

Social Media Strategist

Facebook Ads

Facebook Ads

Google Ads

Google Ads

Instagram Ads

Instagram Ads

TikTok Ads

TikTok Ads

WordPress

WordPress

Industries

Music
Events
Fashion & Apparel