Ad Strategy Development – Campaign structure, objectives (traffic, conversions, awareness), and funnel planning
Audience Research & Targeting – Custom + lookalike audiences, geo-targeting, and interest-based segmentation
Campaign Setup – Meta Ads Manager, Google Ads setup, pixel/tracking implementation
Ongoing Optimization – A/B testing, audience refinement, bid & budget adjustments
Performance Reporting – Monthly reports with key insights (CPC, CTR, conversions, ROI) and recommendations
Retargeting Campaigns – Warm audience campaigns (website visitors, engaged followers, past buyers)
Budget Management – Allocate spend for max ROI across campaigns