What's included

• Research Plan

  A detailed plan outlining the research objectives, methodology, participant recruitment criteria, and timeline. This document helps stakeholders understand the research process and align expectations.

• User Research Findings Report

  A comprehensive report summarizing the findings from the research activities. This report includes key insights, user quotes, observations, and data analysis. It helps stakeholders understand user behaviors, needs, and pain points, and provides actionable recommendations for design improvements.

• Personas

  Personas are fictional representations of your target users, based on the research data. They include demographic information, goals, behaviors, and motivations. Personas help stakeholders empathize with the user and make informed design decisions.

• User Journey Maps

  User journey maps visualize the end-to-end user experience, highlighting key touchpoints, emotions, and pain points. These maps help stakeholders understand the user's perspective, identify opportunities for improvement, and align the team around a user-centered approach.