What's included

• Website Audit

  A thorough SEO analysis of your entire website. This includes all the factors that determine your website’s ranking and visibility in search engines. Factors such as the content on the website already, responsiveness, speed of your site, error codes, and everything in between. Buyer / Audience Persona Outline I will be looking at: 1. Who are you connecting with? – Name, occupation, demographics (age, status, education, etc.) 2. What problem are you solving? 3. What are your customers buying? 4. Where can you connect with those customers? 5. How can you connect with them on a deeper level? 6. Brands that your customers like 7. Pages they follow 8. Data – facts gather either through interviews, surveys, or statistics Outlining a Buyer’s Cycle 1. Unaware – this buyer category is not actively looking for a fix for an issue. 2. Problem Aware – The potential customer recognizes they have an issue that has to be fixed and starts looking into solutions without planning to make a purchase. 3. Solution Aware – A prospective client is aware of at least one solution to their issue, but they are unsure of who can handle it. They currently want to address their issue and make a purchase. 4. Brand Knowledge – The customer is now aware of: 1. Their issue 2. What remedies are available? 3. And is aware of a brand or business that can help them with their issue.

• Keyword Research

  Finding suitable keywords for your website to rank for is what this entails. I can directly connect your audience's interests with Google searches if I understand the pain, problems, and desires of your target audience. I initially examine your business model before generating some content or blog topics from the features and skills you provide and using Google's autocomplete tool to search for those topics. This will provide me with a huge selection of alternatives, and I'll be able to come up with many content ideas from just one particular subject. Content Gap Analysis Content gap analysis is the process of looking at existing content on topics on your website and revealing the hidden “gaps” in the content and asking: How can the content be better? 1. Does your content match what your target audience is searching for? 2. How and where to improve? Content Calendar Development I will be looking at: 1. When and where content is going to be published. 2. When will a topic rank the best in search engines? 3. When should content with particular keywords be published? Site Map Outlining Create a Brand Bible Making a brand bible entails creating a document that contains standards for how the brand should be portrayed. I'll be watching for: 1. What style does your website have? Do you want to sound serious or a little silly and casual? 2. What style is it? Bright and colorful? Contemporary and professional? Workflow Management Implementation • Excel sheet • Trello • Asana • Basecamp, etc. Measure and Track Success and Results With Google Analytics and other analytics tools, I will learn.... 1. How much time people are spending on your website? 2. How much interaction there is on your website?  3. Content conversion rates; and more.