🖼️ Logo Package
- Primary logo (main version)
- Secondary logo / alternate layout
- Submark / icon / symbol version
- Monochrome versions (black & white)
- Transparent background versions (PNG, SVG, EPS, PDF, JPG)
- Favicon (for website/app use)
🎨 Color Palette
- Primary and secondary color palettes
- HEX, RGB, CMYK, and Pantone codes
- Usage examples or contrast guidelines
🔤 Typography System
- Primary and secondary fonts
- Font hierarchy (headings, subheadings, body text)
- Font pairing guide (how to use them together)
- Download or usage links for fonts
🧩 Brand Elements
- Icon set or graphic motifs
- Patterns or textures
- Illustrative or photo style direction
- Background styles or mockups
🗂️ Brand Guidelines (Manual)
- Brand overview & mission statement
- Logo usage rules (clear space, incorrect usage examples)
- Color & typography guidelines
- Tone of voice / communication style
- Visual examples of correct branding
- Social media branding guide (profile, post, highlight styles)
📱 Digital & Print Applications
- Business card design
- Letterhead design
- Email signature design
- Social media templates (Instagram, Facebook, LinkedIn, etc.)
- Presentation slide templates (optional)
💾 File Delivery
- Organized folder structure (Logos / Fonts / Colors / Templates / Guidelines)
- Editable source files (AI, PSD, or Figma)
- Print-ready and web-optimized files