Branding

Kim Collins

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About this service

Summary

1. Research and Analysis

Through online research, we will investigate information about the current marketing efforts and how your current brand is presented to its shareholders and customers. We will also reference and analyze competitors for potential inspiration.

2. Development of a Custom Branding Strategy

Based on results of the research and analysis phase, we will create a long-term branding strategy that uniquely defines you brand’s desired promise, personality, and position, addressing any weaknesses and capitalizing on existing strengths.

3. Systematic Implementation of Branding

Once we have a Branding Strategy in place, we will create a brand standards guideline that ensures brand consistency across digital and print touch-points. Typography, visual hierarchy, colour and usage will be identified as well as all asset types (jpeg, png, tiff, eps, pdf, etc) will be provided.

4. Asset Creation: Business Stationery

The new branding strategy will be implemented into traditional business stationery such as business cards and letterhead. A fully editable template will be provided for future use and customization.

What's included

Research & Analysis
Analyze the impacts of the current or competitor branding strategies. • Initial Sketches/Concepts-3 logo solutions provided for review. Refine based on feedback.
Colour & Typography Study
Colour and typeface study and exploration. Present working colour strategies, refine based on feedback. Implement into finalized identity.
Brand Style Guide & Creative Assets
Guidelines for branding consistency, typography, visual hierarchy, colour, usage and assets in various formats for print/digital. Creative Assets in various formats: png, jpeg, eps, ai as well as a PDF version of the style guide.

Example projects