Social Media Strategy: Developing a comprehensive social media strategy that aligns with the company's overall marketing objectives. This includes setting goals, defining target audience, selecting appropriate social media platforms, and establishing key performance indicators (KPIs) to measure success.

Content Creation: Creating engaging and high-quality content for social media platforms, such as text posts, images, videos, infographics, and other visual assets. This involves understanding the target audience, maintaining brand consistency, and ensuring content is optimized for each platform.

Content Calendar: Developing a content calendar to plan and schedule social media posts in advance. This helps maintain a consistent posting schedule, ensures timely delivery of content, and helps coordinate campaigns or events.

Community Management: Monitoring and engaging with the audience on social media platforms. This includes responding to comments, messages, and inquiries, as well as addressing customer feedback or concerns. Building a positive online community and fostering engagement are essential.

Social Advertising Campaigns: Creating and managing paid social media campaigns to promote products, services, or events. This involves identifying target audiences, selecting ad formats, setting budgets, monitoring performance, and optimizing campaigns for better results.

Analytics and Reporting: Tracking and analyzing social media metrics and providing regular reports on performance. This includes measuring reach, engagement, conversions, and other relevant KPIs. These insights help assess the effectiveness of social media efforts and make data-driven decisions.

Influencer Partnerships: Identifying and collaborating with influencers or industry leaders to amplify brand reach and engagement. This may involve negotiating partnerships, coordinating sponsored content, and monitoring the impact of influencer campaigns.