Brand Design by Rahul Kumar

Brand Design by Rahul KumarBrand Design by Rahul Kumar

Brand Design

Rahul Kumar

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About this service

Summary

In this service I help businesses create and develop a unique visual identity and brand personality. The deliverables included in a brand design service typically include:

Brand Strategy: This involves researching, analyzing, and identifying the target audience, competitors, and the company's unique selling points to create a brand positioning statement.

Identity Design: This includes the creation of a logo, typography, color palette, and visual elements that will be used across all branding materials.

Brand Guidelines: A document that outlines the proper usage of the brand's visual elements and messaging, including typography, color, imagery, and tone of voice.

Collateral Design: This includes the design of various brand touchpoints such as business cards, letterheads, packaging, and website design.

Brand Storytelling: This includes creating a narrative that helps communicate the brand's values and personality to the target audience.

Social Media Branding: This includes creating a consistent visual identity for social media platforms such as Facebook, Instagram, and Twitter.

Marketing Materials: This includes creating various promotional materials such as brochures, flyers, and billboards that help promote the brand.

Stationery: This includes creating various stationery items such as business cards, letterheads, and envelopes.

Signage: This includes creating various signs such as exterior signs, interior signs, and wayfinding signs.

Photography and Video: This includes creating visual assets such as photographs, videos, and animations that helps in promoting the brand.

What's included

Brand Guide
Outlining the visual elements and guidelines for using the brand consistently across all materials
Logo and Visual Identity System
Including variations for use in different contexts (e.g. horizontal, vertical, and square versions of the logo)
Color Palette and Typography System
Including the primary, secondary and alternate color and typography
Imagery and Photography Style Guidelines
Sample of images, 3d mockups and guides icluded
Guidelines for Using The Brand in Digital and Print Materials,
Such as business cards, brochures, and websites
Brand messaging and positioning
Including the Words relevant/not relevant, tone of brand, voice of brand.
The Website Design
Prototype of Website Design
Social Media Design
Includes design for Covers, Thumbnails, Stories and Posts

Skills and tools

Brand Design

Visual Designer

Brand Strategist

Adobe Illustrator

Adobe Photoshop

Canva

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Logo Design