What's included

• Phase 0 — Co-Orientation & Diagnosis — 10%

  Before we do anything, we both need to understand the full context of your situation, identify the root problem, and decide if we should move forward together, or another solution or person would be more suited to help you. We'll go over: • business state — who you are and where you are • vision & goals — where you're trying to get to (goals, long and short term) • obstacles — what's in the way or missing • potential suggestions — how we can close the gap Additional specifics we are likely to discuss are: • pricing — project feasibility on both sides, based on desirerd outcomes • your brand — the impression and impact you want to make on people • your identity system — visual assets to use and keep consistent • your audience — demographics, psychographics, desires & problems • performance & success metrics — how we'll measure success of this project (overally, and at key checkpoints) • operating relationship standards — communication, feedback, • contingency agreements — how to communicate and move forward when things don't go as planned The point of Phase 0 is to see IF we can get you closer to your vision.

• Phase 1 — Planning Phase — 20%

  This is the "recipe" phase. We'll briefly recap on go over Phase 0. We'll agree on • scope — what will and will not be included; • pricing values & structure • timeline — hard deadlines, soft deadlines, schedule, and availability; • feasibility — what can be added, or what has to be excluded; • deliverables & details — what will you get at the end, and I'll show you • examples of my past work, • & a few examples of what our project outcomes might be like I'll also • breakdown my process & approach; • show you where I will need your input; The plan may change over time, but at least we'll both have something to ground us if things get busy or overwhelming. The point of Phase 1 is to see HOW we can get you closer to your vision.

• Phase 2 — Pre-Dev — 10%

  I like to break big tasks down so they actually happen, because planning is cool, but implementation is better. I'll make or source quick examples and tests for us to choose from full implementation to save time and effort. We'll have rounds of drafts 2-5 Rounds of Drafts & Reviews where we'll refine our idea until we find something that is highly likely to • solve the core problem • represents you well (you feel comfortable with it) • be relevant later as well as now Tweak it till ya hit the sweet spot. The point of Phase 2 is to create 'rough sketches', prototypes, and quick tests to see if we're going in the right direction towards your vision.

• Phase 3 — Dev — 20%

  Ideally, the way forward will be mostly clear by the time we get here. We'll implement the best 1 or 2 mockups from Phase 2. Things may tend to go a little quiet here, but that doesn't mean work isn't happening. "The soup sometimes takes a minute to boil." We'll try keep communication regular and we'll notify you of major adjustments. This is where the plan may be adjusted to fit the time, resource and feasibility constraints we outlined in Phase 1. If you have any questions, concerns or suggestions here, feel free to speak up about them. The point of Phase 3 is to do the main bulk of work, completing the mockups we chose in Phase 2.

• Phase 4 — Post-Dev — 15%

  Here is where we'll do pre-final reviews, minor edits and enhancements. We'll also strongly revisit the project's purpose and success metrics and make appropriate review of our scope, and agreements. If necessary, we may go back to a previous stage. This is also where we'll start packaging final assets and relevat preview mockups. The point of Phase 4 is technical wrap up, polishing, packaging and review of the work done in Phase 3.

• Phase 5 — Delivery & Distribution — 20%

  Phase 5 ... DnD, is where we'll package the final assets for you in a way that makes it easy for you to use and reuse — in the various formats needed. We may also have explainer sessions, videos or documents to give context, guidance and instructions for you or future users of the deliverables to make the most of them. We'll also agree on how to track the performance & success of the deliverables even after the project is finished, as well as how to know when and how to upgrade. The point of Phase 5 is to mark the project as 99% complete and equip you with the ability to make the most of the deliverables.

• Phase X — Completion, Recap & Value-X — 5%

  Cliffhangers are cool in books, but not in relationships. Let's make sure we fully complete the project before we turn the page. We'll likely go over: • Litmus Test — did we achieve the point of the project, and how much • Recap & Feedback — what went well and what didn't (on both our sides) • Ascension — recommendations on steps to take next; how to not undo the progress as well as: • Referrals — Exchanging referrals and testimonials • Bonuses — Bonuses and/or future-discounts • Publishing Agreements — Sneak peak of how a case study or portfolio piece would look. • Else — whatever else is left out Phase X is crucial for us both to learn from the project, and to end on a constructive note.