My Branding Process:

I don’t choose to go the easy way. Therefore, my approach to branding clearly reflects in the way I do things. Let’s take a look at my creative process.

01. Setting the Foundation

You want a great looking logo to represent your brand – and I get it. However, setting a good foundation for my work holds major importance on the way your logo will eventually turn out. It’s my responsibility to do things right, but first, I need to get to know your brand and specific goals. It’s a teamwork stage – to get into the core of the situation, I need to ask you questions and receive well-thought-of answers.

02. Diving into the Research

I don’t only scratch the surface – I dive deep into the case. As soon as I reach the essence of your brand’s personality and goals, I am ready to do some background checks of your industry and competition. More importantly, I thrive on getting into the shoes of your ideal customers and seeing how your brand must look through their eyes – what do they expect from you, what value can you offer to them?

03. Crafting a Perfect Mark

I am more than ready to get the creative juices flowing – this is the moment I have been so eagerly waiting for! Here comes a lot of sketching and polishing until your logo is finally ready to meet you. Then, it’s time for the testing stage – an essential part of the logo design process. I will make sure your logo not only looks good on paper but can be applied in various situations and, lastly, create a solid identity behind it.