Visual Identity DesignAli Arshad
I create story-led visual identities for food, beverage, café, and hospitality brands that want to move beyond generic design.
My approach combines strategic thinking with warm, expressive craft to build a complete visual world around your brand. Every decision, from the logo and typography to the colors, patterns, and packaging direction, is developed to feel connected, memorable, and human.
What’s included
Brand discovery and creative direction
Moodboard and visual direction
Primary logo
Secondary logo
Wordmark
Submark or brand icon
Badge or supporting logo variations
Color palette
Typography system
Patterns, shapes, or graphic elements
Mascot or custom illustration, where required
Brand guidelines
Final files in AI, SVG, PDF, and PNG formats
Example work
Ali's other services
Starting at$2,000
Duration4 weeks
Tags
Brand Identity
Art Director
Brand Strategist
Logo Designer
Packaging Designer
Typographer
Visual Identity
Food & Beverage
Illustrations
Service provided by
Ali Arshad Lahore, Pakistan
Visual Identity DesignAli Arshad
Starting at$2,000
Duration4 weeks
Tags
Brand Identity
Art Director
Brand Strategist
Logo Designer
Packaging Designer
Typographer
Visual Identity
Food & Beverage
Illustrations
I create story-led visual identities for food, beverage, café, and hospitality brands that want to move beyond generic design.
My approach combines strategic thinking with warm, expressive craft to build a complete visual world around your brand. Every decision, from the logo and typography to the colors, patterns, and packaging direction, is developed to feel connected, memorable, and human.
What’s included
Brand discovery and creative direction
Moodboard and visual direction
Primary logo
Secondary logo
Wordmark
Submark or brand icon
Badge or supporting logo variations
Color palette
Typography system
Patterns, shapes, or graphic elements
Mascot or custom illustration, where required
Brand guidelines
Final files in AI, SVG, PDF, and PNG formats
Example work
Ali's other services
$2,000