What's included

• Brand Strategy & Insights Report

  1. Strategic Brand Overview A tailored document with strategic guidelines, including: SWOT Analysis (Strengths, Weaknesses, Opportunities, Threats) Client Motivation Mapping (emotional and rational triggers) Emotional Needs Guidelines (how to address key human drivers) Communication Suggestions (headlines, visual tone, storytelling ideas) Key Positioning Pillars and Archetype Analysis (if applicable) 2. Target Audience Definition & Persona Insights A detailed profile of your ideal audience, focusing on behaviors, expectations, and emotional needs. 3. Strategic Communication Guidelines Custom recommendations on messaging, tone of voice, visual direction, and communication channels to strengthen brand positioning and emotional connection.