What's included

• Exploration Phase

  We begin with a comprehensive conversation to understand your brand's character, aspirations, and target audience. This deep dive equips us with insights crucial to crafting a logo that resonates.

• Conceptualization

  Building upon the insights gathered, I initiate the creative journey by sketching, brainstorming, and conceptualizing potential logo ideas. This phase is marked by artistic exploration and idea generation.

• Design Development

  From the conceptual sketches, I transform the most promising concepts into digital renderings. This stage marks the transition from raw ideas to refined visuals.

• Logo Variations

  I present a range of logo variations, each offering a unique perspective on your brand identity. Variations might include different layouts, color schemes, and typography treatments.

• Selection and Refinement

  Working collaboratively, we select the logo variation that aligns perfectly with your vision. Subtle refinements are applied to ensure the chosen design captures your brand's essence flawlessly.

• Color and Typography

  Upon finalizing the logo design, we delve into color and typography selection. These elements play a pivotal role in conveying your brand's personality and values.

• Logo Presentation

  I present the finalized logo design in various contexts, allowing you to visualize how it will appear across different platforms and applications.

• Logo Files

  Upon your approval, I provide you with a comprehensive set of logo files suitable for a range of applications. These files will include formats suitable for print, web, and other media.

• Brand Guidelines Snapshot

  To ensure consistent usage of your new logo, I include a snapshot of brand guidelines that detail color codes, typography recommendations, and clear space guidelines.