What's included

• Design Brief (Problem Statement)

  The design brief outlines the problem or opportunity that the product aims to address and provides a clear direction for the design and development process. Here are the key components and purposes of a design brief:

• Persona

  Personas are created to better understand and empathize with the needs, goals, behaviors, and preferences of a particular segment of your target audience. They help designers, product developers, and marketers make more informed and user-centered decisions throughout the design and development process.

• Product Value Proposition

  A compelling value proposition should communicate the distinct advantages of the product, making it clear to potential customers why it's worth their time and money.

• Competitive Analisis

  It's essential to include an analysis of the competitive landscape to understand how the product will stand out and differentiate itself from existing solutions.

• User Journeys

  It illustrates the user's path from the initial point of contact to the accomplishment of a specific goal or task. User journeys are commonly used in design and marketing to understand and improve the overall user experience and identify potential pain points or areas for enhancement.

• Wireframing

  Wireframes serve as a blueprint that outlines the basic placement of elements, content, and navigation to ensure a clear and logical user experience.

• Moodboard

  Moodboards are commonly used as a source of inspiration and a reference point for design and creative decisions.

• High fidelity mockups

  Detailed and polished visual representations of a digital product's design. They are created to closely resemble the final appearance and functionality of the product, incorporating realistic design elements, colors, typography, images, and interactive features.

• Prototypes

  Prototypes are tangible or interactive representations of a product's design that can be tested within the company or with real users.