What's included

• Logo Designs

  - Primary Logo: The main version of the logo that represents the brand's identity. - Secondary Logo: An alternate version, often simpler or adapted for different uses. - Submark/Icon: A small, simplified version of the logo, suitable for social media avatars or app icons. - Logo Variations: Different color schemes, orientations, or layouts of the logo to accommodate various contexts.

• Color Palette

  A selection of primary and secondary colors that define the brand's visual identity.

• Typography

  - Font Recommendations: Specify the fonts to be used for headings, subheadings, and body text. - Font Variations: Different weights or styles of the chosen fonts for various uses.

• Brand Guidelines

  - Usage Guidelines: How to properly use the logo, including clear space, minimum size, and placement. - Color Usage: Instructions on how to use the color palette effectively and consistently. - Typography Guidelines: Guidelines for using fonts in different contexts, such as headings and body text. - Imagery: Suggestions for the types of images or graphics that align with the brand. Tone and Voice: Guidelines on the brand's communication style and tone.

• Mockups

  - Application Mockups: Demonstrations of how the logo and brand elements appear on various materials (business cards, stationery, merchandise, etc.). - Digital Mockups: How the brand looks on digital platforms like websites, social media banners, and apps.

• Stationery Design

  Business Card Design: Layout and design for business cards with the brand elements. Letterhead and Envelope Design: Designs for official correspondence.

• Social Media Assets

  - Profile and Cover Images: Graphics designed to fit social media platforms' profile and cover image spaces. - Social Media Templates: Templates for posts that maintain brand consistency.

• Brand Collateral

  - Brochures, Flyers, and Posters: Designs for promotional materials. - Packaging Design: If applicable, how the brand is presented on product packaging.

• Source Files

  - Provide editable files (e.g., Adobe Illustrator, Photoshop) for logo and other designs. - Different file formats (e.g., PNG, JPEG, SVG, PDF) suitable for various uses (print, web, etc.)

• Brand Strategy Document

  A well-developed brand strategy document serves as a comprehensive reference that ensures everyone involved in brand-related activities understands the brand's essence, purpose, and guidelines, leading to consistent and impactful brand communication