Branding and Logo Design

Leslie Isah

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About this service

Summary

Webflow Designer:
As a skilled Webflow Designer, I specialize in creating visually appealing and highly functional websites that engage users and deliver exceptional online experiences. My expertise lies in harnessing the power of the Webflow platform to design and develop responsive websites that adapt seamlessly to various devices and screen sizes. From crafting captivating layouts and selecting the perfect color schemes to integrating user-friendly navigation and optimizing site performance, I bring together design and technology to bring your digital vision to life. Whether it's a personal portfolio, corporate website, e-commerce platform, or any other web project, I ensure that every pixel is meticulously placed for maximum impact and usability.
Brand Designer:
As a seasoned Brand Designer, I have a deep understanding of the intricate art of visual storytelling and brand identity development. My passion lies in translating your brand's core values, personality, and aspirations into compelling visuals that resonate with your target audience. From creating memorable logos that serve as the face of your brand to developing a cohesive color palette, typography, and imagery style that captures your brand's essence, I work diligently to craft a brand identity that leaves a lasting impression. With a keen eye for detail and a knack for understanding the market trends, I help your brand stand out in a crowded marketplace and build meaningful connections with your customers.
Product Designer:
As an experienced Product Designer, I am dedicated to shaping user-centered digital experiences that bridge the gap between form and function. I immerse myself in understanding the needs and desires of your target users, leveraging empathy and research to design products that solve real-world problems and deliver unparalleled user satisfaction. From sketching out initial concepts to crafting interactive prototypes and refining the user interface, I take a holistic approach to product design. I collaborate closely with cross-functional teams to ensure seamless integration of design, technology, and usability, ultimately creating products that delight users, meet business objectives, and drive success.
Whether you're seeking to establish a strong online presence, build a captivating brand identity, or develop innovative digital products, my expertise as a Webflow Designer, Brand Designer, and Product Designer empowers me to bring your creative visions to fruition with excellence and innovation.

What's included

  • Logo Designs

    - Primary Logo: The main version of the logo that represents the brand's identity. - Secondary Logo: An alternate version, often simpler or adapted for different uses. - Submark/Icon: A small, simplified version of the logo, suitable for social media avatars or app icons. - Logo Variations: Different color schemes, orientations, or layouts of the logo to accommodate various contexts.

  • Color Palette

    A selection of primary and secondary colors that define the brand's visual identity.

  • Typography

    - Font Recommendations: Specify the fonts to be used for headings, subheadings, and body text. - Font Variations: Different weights or styles of the chosen fonts for various uses.

  • Brand Guidelines

    - Usage Guidelines: How to properly use the logo, including clear space, minimum size, and placement. - Color Usage: Instructions on how to use the color palette effectively and consistently. - Typography Guidelines: Guidelines for using fonts in different contexts, such as headings and body text. - Imagery: Suggestions for the types of images or graphics that align with the brand. Tone and Voice: Guidelines on the brand's communication style and tone.

  • Mockups

    - Application Mockups: Demonstrations of how the logo and brand elements appear on various materials (business cards, stationery, merchandise, etc.). - Digital Mockups: How the brand looks on digital platforms like websites, social media banners, and apps.

  • Stationery Design

    Business Card Design: Layout and design for business cards with the brand elements. Letterhead and Envelope Design: Designs for official correspondence.

  • Social Media Assets

    - Profile and Cover Images: Graphics designed to fit social media platforms' profile and cover image spaces. - Social Media Templates: Templates for posts that maintain brand consistency.

  • Brand Collateral

    - Brochures, Flyers, and Posters: Designs for promotional materials. - Packaging Design: If applicable, how the brand is presented on product packaging.

  • Source Files

    - Provide editable files (e.g., Adobe Illustrator, Photoshop) for logo and other designs. - Different file formats (e.g., PNG, JPEG, SVG, PDF) suitable for various uses (print, web, etc.)

  • Brand Strategy Document

    A well-developed brand strategy document serves as a comprehensive reference that ensures everyone involved in brand-related activities understands the brand's essence, purpose, and guidelines, leading to consistent and impactful brand communication

Skills and tools

Graphic Designer
Logo Designer
Adobe Illustrator
Adobe Photoshop

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