What's included

• Brand Strategy Document

  Outlining the brand's mission, values, target audience, and positioning

• Brand Identity Guidelines

  Detailing logo usage, color palette, typography, and visual style

• Logo Design

  Primary logo, variations (e.g., horizontal, stacked), and possibly submarks

• Stationery Design

  Business cards, letterheads, envelopes, etc., with consistent branding

• Marketing Collateral

  Brochures, flyers, presentations, etc., reflecting the brand identity

• Digital Assets

  Social media profile images, cover photos, email signatures, etc

• Brand Messaging

  Tagline, brand story, and key messaging points

• Brand Style Photography

  Guidelines for selecting or creating images that align with the brand

• Website Design Concepts

  Homepage layout, color scheme, typography, etc

• Brand Launch Plan

  Suggestions for announcing the new brand to internal and external stakeholders