This is usually the first deliverable of a website project. It lays out the roadmap for the website's development, detailing the project's scope, objectives, strategies, timeline, team members and their roles, budget, and key milestones. It also defines how communication, risks, and changes will be managed throughout the project.

This includes all the text, images, videos, and other media that will be displayed on the site. It could be in the form of web copy, blog posts, product descriptions, multimedia files, etc. Content needs to be well-written, SEO-friendly, and cater to the site's target audience.

This is the actual creation of the website, turning the design mockups into a functioning site. It includes front-end and back-end development, database setup, and CMS integration, if required.

This deliverable ensures that the website is optimized for search engines and is accessible for users with disabilities. This may involve checking the website's meta tags, alt text for images, page load speed, mobile-friendliness, etc.

This includes both functional testing (e.g., links, forms, scripts) and non-functional testing (e.g., load testing, security testing). All the bugs and issues detected need to be fixed before the site goes live.