Google now requires 𝐂𝐨𝐧𝐬𝐞𝐧𝐭 𝐌𝐨𝐝𝐞 𝐕𝟐 for any website serving users in the EEA or UK. Without it, remarketing audiences stop building, GA4 loses EEA data, and Google Ads conversions go unreported. That is exactly what this project fixes.

𝐖𝐡𝐚𝐭 𝐈 𝐰𝐢𝐥𝐥 𝐝𝐨

Install a cookie consent banner (CMP) on your website

Implement Google Consent Mode V2 through Google Tag Manager

Wire all four signals: ad_storage, analytics_storage, ad_user_data, ad_personalization

Gate GA4, Google Ads, and Meta Pixel tags behind consent

Set region rules so EEA, UK, and CCPA visitors get the correct banner

Validate in Tag Assistant, GA4 DebugView, and Google consent diagnostics

𝐖𝐡𝐚𝐭 𝐲𝐨𝐮 𝐠𝐞𝐭: A working consent setup, a cookie category map, before and after validation screenshots, and short documentation so your team can maintain it. I have 5 years in GA4, GTM, and server-side tracking, and I work with a small team so delivery does not stall.