What's included

• Brand Strategy

  1. Brand Core -Purpose, vision, mission, values. 2. Target Audience & Positioning -Ideal customer, market research, unique positioning. 3. Brand Personality & Voice -Human traits, communication style. 4. Brand Messaging -Tagline, value proposition, key messages.

• Logo Design

  1. Primary Logo: The main version of the logo. 2. Secondary Logo: Variations for different applications (e.g., horizontal, vertical). 3. Icon or Mark: Simplified version for small spaces like social media avatars.

• Color Palette

  1. Primary Colors: Main colors that represent the brand. 2. Secondary Colors: Complementary colors for accents and variety. 3. Tertiary Colors: Additional colors for specific purposes.

• Typography

  1. Primary Typeface: Main fonts used for headings and major text. 2. Secondary Typeface: Fonts for body text and supplementary materials. 3. Specialty Fonts: Any unique fonts used for specific purposes (e.g., display fonts).

• Brand Guidelines Document

  1. Logo Usage: Instructions on how to use the logo correctly, including minimum sizes and spacing. 2. Color Usage: Guidelines on how to use the color palette. 3. Typography Guidelines: How and where to use the selected fonts. 4. Imagery Style: Preferred photography and illustration styles. Voice and Tone: Guidelines for brand messaging and communication style.

• 5. Business Stationery

  1. Business Cards: Design of business cards for key personnel. 2. Letterhead: Company letterhead for formal communication. 3. Envelopes: Branded envelopes for mailing.