What's included

• BRAND DISCOVERY

  Let's kick off your project by getting to know your brand's heart and soul. We'll chat and do some exercises to capture its essence, then craft messaging and design that truly represent you.

• LOGO

  We will create a logo to identify your brand - refining and testing concepts until we have the best option. We'll mock it up to see how it looks in real-world scenarios. Your final set of files will include secondary logo options for print and web, in both vertical and horizontal formats if required.

• TYPOGRAPHY

  We'll find the best fonts for your brand and I'll also provide examples of how to use them in harmony.

• COLOR PALETTE

  I'll provide you with specifications for your brand colors, as well as a complementary secondary palette. You'll receive Pantone, CMYK, RGB, and hexadecimal codes to ensure consistency across all mediums.

• VISUAL STYLE

  We'll create a complete visual theme for your brand, including shapes, lines, photography/illustration style, custom patterns, and more. These elements will be applied to mock layouts to show how they work together.

• BRAND STYLE GUIDE

  I'll create a multi-page brand guide with usage rules and specs for your logo, color palette, typography, messaging, and other unique elements. This guide will ensure consistent materials going forward.