Building out pillars of content

Annie Stafford

(0)

Starting at

$

850

About this service

Summary

Build a solid foundation for your social media presence with our comprehensive Content Pillar and Base-Level Content Service. We identify and develop key content pillars that align with your brand and audience interests, creating a balanced mix of engaging posts. Our service includes high-quality visuals, compelling captions, and interactive elements tailored to each pillar, ensuring varied and captivating content. With a customized content calendar, strategic scheduling, and performance analytics, we optimize your social media strategy for maximum engagement and growth. Partner with us to create a structured and impactful social media presence that resonates with your audience and elevates your brand.

Process

Step 1: Initial Contact
Client Inquiry: You reach out to us via email, social media, or our website contact form to express your interest in our service.
Consultation Scheduling: We schedule a free 15-minute consultation to discuss your needs and objectives.
Step 2: Consultation
Needs Assessment: We have a detailed conversation to understand your brand, target audience, and specific goals.
Service Explanation: We explain the Content Pillar and Base-Level Content Service, including benefits and deliverables.
Agreement: We finalize the scope of work, timelines, and pricing, and you agree to move forward.
Step 3: Onboarding
Contract & Payment: We send you a contract outlining the agreed terms and an invoice for the service fee. You make the payment to confirm the service.
Client Information: You provide us with necessary information, such as brand guidelines, target audience details, and specific content preferences.
Step 4: Content Pillars Development
Identification of Pillars: We identify 3-5 key content pillars that align with your brand and audience interests.
Pillar Strategy Document: We create a comprehensive document outlining each content pillar, its purpose, and examples of content types under each pillar. You review and approve the strategy.
Step 5: Content Calendar Creation
Customized Content Calendar: We develop a detailed monthly content calendar that includes the type, timing, and platform for each post under the different content pillars.
Content Mix Strategy: We ensure a balanced mix of content types across the pillars to keep your social media presence varied and engaging.
Step 6: Base-Level Content Creation
Visual Content: We design high-quality images, graphics, and short videos tailored to each content pillar.
Written Content: We craft engaging captions, blog post teasers, and strong calls to action for each piece of content.
Interactive Elements: We develop polls, quizzes, and interactive stories relevant to the content pillars to boost engagement. You review and approve the created content.
Step 7: Scheduling & Posting
Automated Scheduling: We use tools like Hootsuite, Buffer, or Later to schedule posts at optimal times for each content pillar.
Cross-Platform Posting: We ensure consistent messaging and branding across all your social media platforms.
Step 8: Analytics & Reporting
Performance Metrics: We provide regular reports on key metrics such as engagement rates, follower growth, and content performance under each pillar.
Content Analysis: We offer insights into the best-performing pillars and recommendations for future content strategies. You receive and review these reports.
Step 9: Ongoing Support & Optimization
Continuous Improvement: We adjust the content strategy based on performance data to enhance results.
Optional Support Packages: We offer ongoing support packages for continuous optimization and content creation, which you can choose to subscribe to for continued assistance.

FAQs

  • What are content pillars and why are they important?

    Content pillars are key themes or topics that represent your brand and resonate with your audience. They provide structure and consistency to your content strategy, ensuring a balanced mix of posts that engage and inform your audience while aligning with your brand’s goals and values.

  • How long does it take to see results from the Content Creation Service?

    While some improvements in engagement and visibility can be seen within a few weeks, the full impact typically becomes more evident over a few months as we continuously optimize and refine the strategy based on performance data.

  • Do I need to provide my social media login credentials?

    In most cases, login credentials are not required. We can provide detailed instructions and guide you through the implementation process.

  • How do you determine the best content pillars for my brand?

    We conduct a thorough analysis of your brand, target audience, and current social media performance. We also discuss your goals and preferences during the initial consultation to ensure the content pillars are tailored to your unique needs and objectives.

  • What kind of support can I expect after the initial setup?

    We offer continuous support and optimization based on performance data. You can choose from optional ongoing support packages for continuous content creation and strategy adjustments. Additionally, you will have 24/7 access to an accountability partner for any questions or guidance needed.

What's included

  • Content Pillars Development

    - Identification of Pillars: Define 3-5 key content pillars that align with your brand and audience interests (e.g., education, inspiration, behind-the-scenes, product highlights, community stories). - Pillar Strategy Document: A comprehensive document outlining each content pillar, its purpose, and examples of content types under each pillar.

  • Content Calendar Creation

    - Customized Content Calendar: A monthly schedule detailing the type, timing, and platform for each post under the different content pillars. - Content Mix Strategy: Balanced mix of content types across the pillars to ensure varied and engaging posts.

  • Base-Level Content Creation

    - Visual Content: High-quality images, graphics, and short videos tailored to each content pillar. - Written Content: Engaging captions, blog post teasers, and strong calls to action for each piece of content. - Interactive Elements: Polls, quizzes, and interactive stories relevant to the content pillars to boost engagement.

  • Content Optimization

    - Captivating Hooks: Crafting compelling opening lines for each post to grab attention. - Hashtag Strategy: Research and implement relevant hashtags for each content pillar to increase discoverability. - SEO Optimization: Using keywords and best practices to ensure your content is easily found in search results.

  • Scheduling & Posting

    - Automated Scheduling: Using tools like Hootsuite, Buffer, or Later to schedule posts at optimal times for each content pillar. - Cross-Platform Posting: Ensuring consistent messaging and branding across all social media platforms.

  • Analytics & Reporting

    - Performance Metrics: Regular reports on key metrics such as engagement rates, follower growth, and content performance under each pillar. - Content Analysis: Insights into the best-performing pillars and recommendations for future content strategies.

  • Ongoing Support & Optimization

    - Continuous Improvement: Adjust the content strategy based on performance data to enhance results. - Optional Support Packages: Offer ongoing support packages for continuous optimization and content creation.

Duration

1 week

Skills and tools

Social Media Manager
Social Media Marketer
Social Media Strategist
LinkedIn
Slack

Industries

Social Media

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