Brand Identity Design

Zenadia Martin

(0)

Starting at

1,000

About this service

Summary

This service includes:

Brand Strategy & Research:

A comprehensive plan to determine the desired brand image for your customers.

Mood Board & Creative Direction:

An inspiration stage where we will collaborate to create two mood boards featuring images, color palettes, and typography to guide the visual direction of the brand.

Primary Logo Design:

A custom logo design for your brand, starting with two design options and three revisions. Final delivery includes all source files (AI, PDF, EPS) and logo files (PNG) with a transparent background.

Typography Pairing:

Selection of two (or three) typefaces to use consistently across all brand communication materials, both digital and print. Includes installation files for use on computers and software.

Color Palette:

A collection of colors that represent your brand personality, used throughout all branding elements.

Brand Pattern & Elements:

Designs that add value and create connection between your products, experiences, and audience, strengthening your brand over time.

Brand Guidelines Document:

A PDF file containing guidelines for your logo, mood boards, typography, and color palette, providing a comprehensive guide to your brand's visual identity.

What's included

The Process
To get started, you will receive a brief questionnaire from me to gain insight into your brand's needs, goals, and important details. We will also discuss the project timeline and budget. After reviewing your brand information, I will begin my research and gather inspiration for the visual direction board. I will present two mood board options for your consideration. Based on your preferred mood board, I will establish a color palette and typography choices. Then, I will develop two standout design concepts and showcase them in real-life scenarios to showcase their impact. Working together, we will review and refine the designs. One revision is included for each piece of content. Finally, you will receive the final visual files in optimal print quality. I am excited to work with you and bring your brand to life!

Example projects